Creativity is challenged when the resources are limited. Indian designers have responded to the challenging times in different ways; while some catered to the changing winds of work at home idea, others pandered to create enthusiasm amidst the gloom. Digital fashion weeks are also presenting another opportunity of creativity to designers; how well does one use is the matter to explore. It has democratised the idea of “Front Row” over which socialites and media reeled in earlier, flaunting their early access to the mere mortals aka actual buyers.
Embracing this changed equations, the Fashion Design Council of India (FDCI) presented its first ever digital edition of Lotus Make-up India Fashion Week, Spring|Summer 2021 recently with DLF Emporio/ The Chanakya as the luxury partner along with over 40 designers from across the country marking their virtual presence.
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“As the world slowly understands how to live with the pandemic, fashion too is assuming a new avatar by spreading its wings to encourage a new kind of customer, who is tech-savvy and unafraid to make bold choices with the click of a button. Every show for us is a Grand Finale and everyone is entitled to a front row seat. Despite the unusual circumstances the fashion industry has come together to showcase their most ingenious ideas at the LMIFW SS’21,” said FDCI Chairman, Sunil Sethi in an interview on FDCI’s first digital fashion week.
